Monthly Archives for november 2012

“Yamaha’s 125th birthday. Time to tune in at social media”

Yamaha is marking their 125th year of successful business. But are they ready for new ways of reaching their customers effectively by social media? A plea to Yamaha to transform Yamaha’ s marketing for this new reality. To engage with … Continue reading

29. november 2012 by Ruby
Categories: Geen categorie | Tags: , , | 1 comment

“Intellectual Honesty, the rarest and most desirable trait in an advisor”

Rearranging my library in my attic I came across a book written some 25 years ago “The Advertising Agency Business”, by Herbert S. Gardner, Jr. Curious to find out whether principles and values had changed much over the years I … Continue reading

20. november 2012 by Ruby
Categories: Geen categorie | Tags: , , | Leave a comment